Designing for conversion: less is always more

Most websites fail not because of bad code, but because of cluttered design. Visitors decide about your site in 50 milliseconds.

One goal per page

Every page should have exactly one primary action. If a visitor can do five things, they will do none.

Visual hierarchy is everything

The most important element should be the most visually dominant. Size, colour, whitespace, and position all signal importance.

Whitespace is a feature

Generous spacing makes content readable and creates a premium feel. Apple website is 70% whitespace � that is intentional.

CTAs should complete the sentence

Not "Submit" � "Start Your Project". Every button should complete "I want to..." in the user mind.

The best-designed website is the one where visitors effortlessly do what you want them to do.